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Dramatically increase the value of your brand with Customer Devotion – the definitive work that is required reading for MBA/Customer Engagement candidates at the distinguished Southern Methodist University (SMU) Cox School of Business.

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Foreword by Hal Brierley, founding CEO of Brierley + Partners.

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Devotion Testimonials

The brightest minds in business believe in Customer Devotion.

“Customer Devotion is a powerful “must read” for marketers seeking to better understand and further motivate their most valued customers and “like prospects.”  In this compendium of loyalty expertise, Mike shares many strategic guidelines as well as detailed tactics for developing CRM approaches and re-tooling loyalty… initiatives across a broad range of industries, including startups and well-established companies.  I highly recommend this practical guidebook to marketers focused on creating and benefiting from true customer devotion. show more
Rita Bargerhuff Egeland
frm. Chief Marketing Officer, 7-Eleven Inc. and Rent-A-Center Inc.
“Loyal customers are the key to successful brands.  Mike Case leverages decades of experience working with a diverse set of start-up, mid-sized and Fortune 500 companies to lay out a road-map for the journey of inspiring customers to become, and remain, passionately loyal to consumer brands.  Driving brand growth… with customer devotion is something every marketer should care about passionately and strive to achieve.” show more
Scott Emerson
Founder and President - The Emerson Group

Having worked with him and watched his career from afar, Mike Case fundamentally “gets” both the head and heart of marketing a brand.  He leverages decades of experience grounded in data to masterfully illuminate the path for motivating consumers to become true brand advocates.

Frank Hamlin
Chief Marketing and Omnichannel Officer, GameStop Corp; frm. EVP Marketing and e-Commerce, Guitar Center Inc.
“Those who fail to learn from history are doomed to repeat it.  Mike does an exceptional job of unpacking the history of loyalty marketing and customer delight in a way that spotlights the valuable lessons you need to succeed.  Customer Devotion gives you clear insight… so that you can avoid making the mistakes of the many who have come before you.” show more
Angelo Lombardi
fmr. Executive Vice President and Chief Operations Officer, La Quinta Inn & Suites

For those seeking to fully comprehend the many diverse elements of building lasting customer loyalty, Customer Devotion is your answer. Mike Case shares his rare combination of experience in implementing these elements within many industries from the view of both an internal executive and an external consultant.

Bernie Feiwus
fmr. Chief Executive Officer Neiman Marcus Direct
As a lifelong marketer I’ve learned that creating customer loyalty is hard enough, but creating true customer passion is even harder.  Customer Devotion provides easy to follow approaches to turn your data into powerful insights to drive deep, meaningful customer relationships.  If increasing revenue to grow your… brand keeps you up at night, Customer Devotion should be on your nightstand. show more
Paul Frantz
Founding Partner, Ascend Partners; frm. CMO Energy Plus

About Mike Case

Mike Case is a recognized and award-winning leader with decades of experience leading successful, comprehensive marketing efforts to dramatically grow brands.

A highly sought-after speaker Mike has been invited to conferences including Colloquy’s Customer Experience Conference and the Epsilon Symposium.  He has also presented at prestigious business schools including the University of Chicago Booth School of Business and Southern Methodist University’s Cox school.

Mike’s work with the La Quinta Returns® loyalty program resulted in a full doubling of all guest loyalty metrics, including doubling loyalty member total brand revenue. These gains fueled dramatic brand growth and facilitated a successful IPO.  Prior to La Quinta, Mike led the development and launch of the game-changing loyalty program for Virgin America – the first-ever U.S. airline loyalty program based on passenger revenue rather than miles flown.   Additionally, he developed and implemented transformative customer loyalty initiatives for brands across other industries such as Sage Telecom, and built product enhancements to support the launch of the first Visa Platinum bankcard (First USA).  Mike’s work is at the forefront of industry-recognized, breakthrough marketing strategies.

If you need additional help transforming your brand just talk to Mike.
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Customer Devotion, mike case

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It’s time to get started.  Customer Devotion provides you the tools and analytic strategies to begin the journey of dramatically growing your brand.  The journey is neither short nor easy – but the destination is tremendously rewarding.

If you need assistance achieving your goals I am here to help.  This can range from talking to management about the virtues of the Customer Devotion journey, planning an approach to achieve your goals, executing strategic analysis or implementing marketing strategies that work.

Need help? Talk to Mike

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